Our good friend Tom Asacker, Author of A Clear Eye For Branding and famed speaker, was interviewed yesterday over at the Being Reasonable Blog. I don't want to spoil the flow of the interview or any of Tom's straight-from-the-gut branding perspective, but this gem should get you going:
"I don't believe the word 'retention' has a place in 21st century marketing."
A statement like that will certainly stir up the relationship and direct marketers.
Tom Asacker was kind enough to come up to Montreal last month and speak at a session for The Montreal Business Book Club - you can view the post here: Tom Asacker To Speak In Montreal On Marketing And Branding. Not only did his keynote presentation get amazing feedback, but we managed to raise close to two thousand dollars for local charities.
For the full interview, please go here: Interview: Tom Asacker, Author, A Clear Eye For Branding - Being Reasonable.
Please be sure to check out Tom's Blog here: Tom Asacker - A Clear Eye.