The Word Of Mouth Manual - Volume II is the new book by Dave Balter. Balter is the founder of the very successful Word of Mouth Marketing company called, BzzAgent and also the Co-Author of, Grapevine - The New Art of Word-of-Mouth Marketing, along with John Butman. Imagine the pressure of having to release a book on Word of Mouth? You really need some major action to create the buzz and get the word out there. Either that or you take it in another direction.
For the launch of The Word of Mouth Manual - Volume II, Balter made a lot of big changes and called on a small few to tell people about it.
The Word of Mouth Manual - Volume II will cost you about $45 to buy from Amazon.com (granted, it does come with an original piece of art). But for you, the loyal community that is Six Pixels of Separation, the entire book is available completely free for you today right here in PDF format: The Word of Mouth Manual - Volume II by Dave Balter and Seth B. Minkin.
It's a very cool idea. I get to give you a gift (one that you can pass on and share with others) and the folks behind The Word of Mouth Manual - Volume II keep their finger's crossed in hopes that you take this message, find it valuable and help it spread.
From a Marketing perspective, Dave Balter and the BzzAgent people were able to take their many years of building up relationships, networking and being a part of the community and conversation to get people like Tom Peters, Seth Godin, Guy Kawasaki, Chris Brogan, and a fistful of others (including yours truly) to tell you about this very special opportunity. You need two things to make something like this fly: an awesome book with awesome content, and the personal trust of those you're asking to Blog about it. It's not something that happens overnight... it happens over time and by giving more than asking.
I could tell you why I think you would be crazy to not grab The Word Of Mouth Manual - Volume II for free right now, but here's how the Blog explains the book:
"So, you want to know everything there possibly is to know about word of mouth? Then you've grabbed the right book (or, you know, downloaded the right PDF) — CEO and founder of BzzAgent Dave 'Chief Bzz' Balter's The Word of Mouth Manual: Volume II.
Around the Central Hive, we like to think of it as the definitive guide to all things WOM (and, no, Dave doesn't make us say that). It's actually a perfect go-to for Agents to discover the guidelines of great Bzz, a must-read for marketers looking to adapt and evolve and probably the only time you'll learn about leeches, Ace of Base and Tickle Me Elmo between the covers of one book. Yeah, it's pretty comprehensive.
The Word of Mouth Manual: Volume II is split into three enlightening, funny sections, all working together to prove that WOM is one of the most powerful marketing mediums on the planet. Check them out:
Part I: What You Should Know (in Theory) takes a look at what's new with word of mouth
Part II: What You Probably Know Already (Unless You Don't) answers the questions, doubts and criticisms from organized word of mouth's early formation
Part III: What You Must Know (in Practice) discusses the necessities of practicing this communications phenomenon
Dave's book is full of facts, stories and insights about word of mouth and the industry that's been built around it. His insider's look helps show that while WOM may be a medium that can't be forced, fabricated or created, it certainly can be managed, understood and enjoyed by all!"
Grab it free here: The Word of Mouth Manual - Volume II by Dave Balter and Seth B. Minkin... and pass it on to family, friends and co-workers.
Or order it from Amazon.com here: The Word of Mouth Manual - Volume II by Dave Balter and Seth B. Minkin... this one will cost you $45.
I'd ask where The Word of Mouth Manual - Volume I is, but I think that's one of the conversation starters.