Six Pixels of Separation - The Blog
December 11, 2011 7:47 PM

The Value, Cost And Time Of Creativity

Episode #283 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

This is also episode #19.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel). A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 19th conversation (or, as I like to affectionately call it, Across The Sound 19.20). Can great creative happen fast or does great creative take time? Can great creative be paid for in hours (the traditional agency model) or is better to be paid for value? We were both inspired by an Ad Age Blog post titled, Great Ideas Don't Take As Much Time As Many Ad Agencies Claim, by Scott Montgomery and this is what unfolded. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #283.

By Mitch Joel

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  • Posted by Eric Berman
    Mitch Joel

    Great podcast. Really interesting discussion about agency billing for creative. All these years of struggling with the question and there still does not seem to be one right answer. Enjoyed your analysis of the challenges from the agency and client standpoint. Jaffe is always a great guest.

    Reply
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