Archives / December 2007

The Story Of Stuff - All Hot And Viral... With A Cause

December 7, 2007 9:42 PM

Posted by Mitch Joel

It's been a long while since a website has stirred up this much buzz... this fast.

Have you checked out The Story Of Stuff with Annie Leonard yet?

I've had a fistful of email and calls about it.

Here it is, in seven chapters, from YouTube if you don't feel like clicking through to the website above.


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  • December 9, 2007 5:56 AM

    Posted by Marty

    Interesting with a quality production, certainly raises some good questions.

    Although I can't say I agree with the quote, “What’s the point of an ad except to make us unhappy with what we have?�

  • Mitch Joel December 11, 2007 7:01 AM

    Posted by Mitch Joel - Twist Image

    What's a Blog without a little controversy?

    ;)

    I think people have generalized perceptions of Marketing and Communications. Just take a look at the Edelman Trust Barometer.

    Our industry has a ways to go before we get some public trust back. It's one of the main reasons Social Media has become such a challenge for the Marketing and Communications industry.

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