That's what the word "zeitgeist" means... the spirit of the times. What is happening now and how does it all come together?
Every year, Google puts together a year-end zeitgeist to show the words, searches, etc... that have shaped our year. What many don't know is that Google also holds a private and very exclusive event called, Google Zeitgeist, that brings together a couple hundred business executives with some of the leading minds in media, entertainment, business, technology and science to listen, share and learn together over a two-and-a-half day period. I was lucky enough to be invited this past year (the event took place last week in Arizona). One of the most amazing sessions was a conversation between John Batelle (founder of Federated Media, one of the original founders of both Wired Magazine and The Industry Standard and the author of the best-selling business book, The Search) and will.i.am (frontman for The Black Eyed Peas). Much like the TED conference, the organizers of Google Zeitgeist have begun to publish many of the talks online. In fact, check out Zeitgeist - Great Minds Of Our Times for tons and tons of brand new video content.
But first, watch this...