Six Pixels of Separation - The Blog
March 29, 2009 7:41 AM

The Rapid Growth Of Twitter With The Stats To Prove It

There were some fascinating statistics released recently from Nielsen Online about the growth of Twitter. These stats will blow you away:

  • 1,382% year-over-year growth in February 2009.
  • Total unique visitors grew from 475,000 in February 2008 to seven million last month.
  • Twitter is the fastest growing member community site for the month of February.
  • Zimbio (240%) and Facebook (228%) were the second and third-fastest growing online communities.
  • Twitter is not just for kids: In February 2009, adults ages 35-49 had the largest representation on Twitter - almost 3 million unique visitors from this age group (almost 42% of the entire audience).
  • 62% of the audience access Twitter from work only, while only 35% access it only from home - watch out for those, "Twitter is killing our productivity at work" articles to start flowing out of the mass media any day now.
  • It's all about mobile: In January 2009, 735,000 unique visitors accessed Twitter via their mobile device.
  • The average unique visitor went to Twitter 14 times during the month.
  • They spent an average of 7 minutes on the site.
  • In Q4 2008, 812,000 unique users sent or received Twitter text messages (via AT&T or Verizon cell phones).
  • The average tweet per person for the quarter was nearly 240.

The above information is from a news item in Marketing Charts titled, Twitter Posts Meteoric 1,382% YoY Growth. The news item was based on a Blog posting from Nielsen Wire titled, Twitter's Tweet Smell Of Success.

By Mitch Joel


Comments