Episode #344 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.
I have a love/hate relationship with LinkedIn. I love the business of LinkedIn and their business model (this was validated earlier in the week, when LinkedIn in posted some impressive quarterly earnings). I love the way the online social network has maintained its stature as the preeminent business network for professionals. I hate the fact that I find the user experience challenging (I'm never quite sure what to do when I head over there). I hate the fact that people don't understand the true value of LinkedIn and this means that spammers roam free and unpunished. Beyond that, it's also somewhat of a challenge when a brand asks about what their play should be on LinkedIn. It's a treasure chest of information for headhunters and a valuable destination for anyone in business. Nobody knows this better than Viveka von Rosen. von Rosen is widely regarded as one of LinkedIn's premier evangelists for individuals and corporations. She is also author of the bestselling business book, LinkedIn Marketing An Hour Day. LinkedIn is a fascinating environment, and it's one that brands and marketers need to pay close attention to. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #344.
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As a job seeker the service aspect is invaluable in that it notifies me of who visited my credentials, and have the ability to contact this person if I prefer. There are some things still missing in terms of job searching but overall its pretty good compared to other job sites in terms of people connections.
My only concern is that their business model might change in that membership might be mandatory and a fee will be attached but am sure there will be others coming along.
I agree with you mitch, the U.I. could be better!
Hi, have to confess I haven't listened to the podcast yet (but I will!). Just wanted to quickly say that the groups I belong to (mostly tea-related because that's my business) are all really cracking down on spam now. I think moderators need to be encouraged to do this more by LinkedIn. Maybe moderators running spammy groups could be penalised in some way? That said, I suppose it polices itself because people get tired of belonging to spammy groups.
I think a lot of LinkedIn users are where you and Helen are - tired of the spammy groups. Unfortunately, HootSuite now allows you to post to an unlimited amount of groups and that's killing the desire to go into groups because it's all the same irrelevant links.
That's why I have enjoyed Google Plus so much. The moderators in the communities there are taking this much more seriously. Overall, the interaction is more in depth and there's more passion it seems.
I always notice when people compare different social media sites like Google+ vs. LinkedIn or vs. Facebook. My true opinion is that when it comes down to it, from a business perspective, there is no reason not to use all the tools at your disposal; why not use all of them?
LinkedIn is harder to use than it's fellow social networks, Facebook and Twitter. But that shouldn't deter businesses, it's a great tool for promoting products, services and even promotions! If you can master the art of being LinkedIn then the results are highly beneficial to your business. Working at a marketing company (Xcite Digital), we're seeing more and more clients using LinkedIn which just goes to show that social networks are essential for modern businesses.