You have to have an appetite for learning if you're looking to be successful with new media.
Finding the right sources isn't always easy. There are plenty of people with plenty of followers, but there is not much substance. Don't be fooled by people posting big numbers or linkbait-like content. Be seduced by the people that make you think. Be seduced by the people who have wisdom and are challenging our more common held beliefs. Two people that immediately come to mind for me are Clay Shirky (Here Comes Everybody and Cognitive Surplus) and Jay Rosen (PressThink). I was really surprised to see a tweet from Rosen this past week mentioning this video conversation that he had with Clay Shirky that I had not heard of (I'm a big fan of both thinkers). It's a five-part video series that runs close to an hour. If you're trying to better understand new media, audience, participation and Social Media, this conversation is filled with gold and depth.