Six Pixels of Separation - The Blog
December 1, 200410:24 AM

The National Advertising Benevolent Society - NABS - Gets Ready For NABS Ad Auction 2005

I've been doing some volunteer work with The National Advertising Benevolent Society (NABS) to build the Quebec portion of online inventory for the upcoming annual NABS Ad Auction 2005. It's a pretty amazing organization for people in our industry.

The National Advertising Benevolent Society (NABS) is the only charitable organization in Canada that provides "assistance to advertising, media and related industry professionals, who may need help due to illness, injury, unemployment or financial difficulties."

They're currently looking for all types of advertising inventory (I've been helping out with the online stuff). Their site best explains the auction:

"The NABS Ad Auction is Canada's largest charitable Media Auction. Now in its 14th year, this is NABS' single, biggest annual fundraising program. In the past 12 years, the auction has raised over $5.5 million to help those in need within the advertising, media and communications community. It is an excellent opportunity for companies to find targeted, cost-efficient media deals while supporting an excellent cause. Advertising agencies can purchase inventory at a reduced rate to enhance existing media plans. The Auction encourages additional or new use of media by potential new clients. Media properties get the opportunity to attract clients that may not have used their medium before. All proceeds stay within the advertising and communications industry = direct support for industry colleagues. The Auction is open to any organization (agency, advertiser, charity, not-for-profit, government agencies, etc.) interested in purchasing media."

If you have inventory that you can donate (or know someone who can), please feel free to contact me and I'll put you in touch with the right people. All commitments before December 6th will appear in the auction catalogue and online - if you miss that date, it's promoted online at the NABS Auction website.

You can also view the three key websites here:
The National Advertising Benevolent Society (NABS)
Benevolant D'Entraide Aux Communicateurs (BEC for Quebec)
NABS Ad Auction

By Mitch Joel


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