Give credit where credit is due.
If I was the publisher of Advertising Age and/or AdWeek, I would be paying very close attention to the quality of content that the folks over at DigiDay have been producing in the past short while. It feels like over the past six months that DigiDay has really found both a groove and unique voice in the marketing industry by churning out some great content coupled with killer headlines (you just know I'm going to click on articles with titles like, Should Agencies Act Like Software Startups?, Brands Want Content Curator Jobs and Web is Dead, It's All About Mobile - to name only a few). I've gone from grazing their headlines to making the time to deep-dive into their features.
What does the modern marketing agency look like?
As an agency owner, I am (obviously) fascinated by this question. When Twist Image was founded in 2000 (it's hard to believe that we're twelve years old), we came into the marketing industry unencumbered. Myself (and my business partners) knew, lived and breathed multimedia and the Internet. We saw this as the future of our industry, but we were in the minority. There's no denying that the past twelve years has brought tremendous change, disruption and new thinking to the marketing industry. It turns out that DigiDay has also become enamored with this topic. They've begun a series of video conversations with some of our industry's leading luminaries to dissect and discuss what the present looks like and what the future hold.
If you're interested in the future of the marketing industry, please watch these...