Yes, you need to be in different places instead of driving your audience to where you would like.
Publishing is going to change online over the next few years, in more ways than we can imagine. This is why I am constantly being challenged with the pure value of blogging on your own platform, instead of being "out there" - in as many platforms as possible - in front of a myriad of different readers. With that, the conversation about "is blogging dead" seems to be heating up. For once, there is an argument to make. Right before the New Years I took part in a debate/panel conversation about the future of blogging. The host was Social Media Examiner's Michael Stelzner (and, if you have never been, you should check out his amazing event, Social Media Marketing World, which is taking place April 17th - 19th, 2016 in San Diego - and I will be presenting there) along with blogger and author, Mark W. Schaefer (The Content Code, Social Media Explained, The Tao of Twitter, Born To Blog, etc...). The conversation is really less about the semantics of the term "blog," and much more about where the value of content truly lies. Is the value in developing your own platform? Leveraging "rented" land (Facebook Notes, Medium, LinkedIn, etc...) or some kind of hybrid.
Tired about the death of blogging?
Don't be. This is much more about the value of content, writing, publishing and building a true audience to drive some kind of brand outcome. This will get you thinking differently about content marketing, with a much heavier emphasis on the value of a strong content distribution strategy.
What do you think?