Though I no longer feel any connection to shopping at The Gap, I was duly impressed with the launch of their viral campaign, Watch Me Change, at www.watchmechange.com. The 3D technology is cool and it is a lot of fun.
The ability to create a 3D rendering of yourself, choose some clothes and then watch yourself dance like a jack arse is all good.
Here's the direct link to actually Watch Me Change: Mitch Joel's Watch Me Change.
If you would like to build your own, go here: The Gap - Watch Me Change.
P.S. - I wish I had abs like I do in The Gap viral campaign.
UPDATE (NOVEMBER 2007) : IT SEEMS LIKE THE LINK DOES NOT WORK ANY MORE. I'M SORRY ABOUT THAT, BUT I CAN'T CONTROL HOW LONG THE GAP KEEPS THIS LIVE.