Six Pixels of Separation - The Blog
March 25, 2012 2:57 PM

The Future Of Television Is Social

Episode #298 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

We used to watch TV at night and discuss it the next day around the water cooler at work. Thanks to Social Media it's becoming increasingly more popular to share those magical TV moments on places like Facebook and Twitter while you're watching the show. The problem is that now with time-shifting and more and more people watching their favorite TV shows by downloading them from iTunes or watching them on Hulu, it's becoming abundantly clear that TV is becoming a very different medium. In their new book, Social TV - How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile, marketing and communications professionals Mike Proulx and Stacey Shepatin from Hill Holliday look at the fascinating new world of TV and its convergence with Social Media. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #298.

By Mitch Joel

Comments Comments Feed
  • Posted by Deniz Kayahan
    Mitch Joel

    Next couple of years, I think we'll have a clear vision for this issue, now it's fuzzy, thanks for the conversation, it was helpful.

  • Posted by Steve F
    Mitch Joel

    The television medium is in the midst of a radical transformation. The traditional broadcasting times, and in fact the whole broadcasting concept is being revoltionized by online content distribution, and new means of content consumption.

    Thanks to the DVR, people are already well accustomed to consuming their content when it best suits them,m not in the time slot the network prefers. Tha kind of pattern, spurred on by the Internet, will soon take over the entire industry.

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