Too many companies still struggle with social media.
Here's the newsflash: some of the smarter businesses have moved on. It's no longer just about their media being social, but the business (as an entity). Is this a problem? Not for the brands that embrace this newfound opportunity. For others, they simply don't know where to begin. Jeremiah Owyang is currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategy. Just this past weekend, Jeremiah appeared on my podcast, Six Pixels of Separation (you can listen to it right here: SPOS #303 - Why Social Media Agencies Are Turning To Advertising With Jeremiah Owyang), but today he tweeted about a recent presentation he gave at the Dachis Group's Social Business Summit 2012 titled, Build A Scalable Program Through Social Readiness. In this 30-minute presentation, you will learn the merit and opportunities that happen when you start thinking about your business as a social business.
This will be well-worth your time...