Six Pixels of Separation - The Blog
May 21, 200611:45 AM

The Facts Of Second Life By Mitch Till

I'm still trying to wrap my head around Second Life. I read the BusinessWeek cover story, My Virtual Life, I've spoken with Joseph Jaffe (Divo Dapto) and I'm awaiting a grand tour from C.C. Chapman (Cleon Goff).

I've managed to spend a good twenty minutes trying to pick the right nose (that doesn't sound right), and when I first learned to fly, I transported myself to a movie theatre that was showing Wedding Crashers. There was one Avatar (a resident) there... a girl, who after a short while told me that she was new as well, was looking for a job or to start a business in Second Life (but that most of the people she met didn't have a job) and suggested that she would be open to being an escort.

That didn't take long.

But, here's what I do know about Second Life:

It's a virtual world that was created by Linden Lab of San Francisco. Lots of people are busy in there socializing and actually buying and selling stuff with real dollars - well over 165,000 participants. People have actually started real companies (more than $5 million worth of transactions - each month). There are several thousand people running real businesses inside Second Life, and some are making enough to rival their real-world living.

It's not a game, it's a lot more than a chat room... and environments like this will matter to marketers. There are companies that have already held music festivals in Second Life and C.C. Chapman reported a BarCamp Second Life had already taken place.

We're connecting in ways we never imagined possible.

Come find Mitch Till in Second Life... let's explore the world of new marketing in a new world (sorry Joe, I stole and modified your Podcast tagline).

Check out the article here: BusinessWeek - My Virtual Life.

By Mitch Joel

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