Six Pixels of Separation - The Blog
March 26, 2010 7:20 AM

The Digital Marketing Essential Reader

Blogs, Podcasts, Twitter and YouTube will only take you so far. If you really want to learn about Digital Marketing, you're going to have to do the heavy lifting.

In self-promoting my upcoming full-day seminar on Social Media Marketing (more on that here: Learning About Social Media Marketing), there was a "suggested reading list" compiled at the end that is worthy of its own unique Blog post. If there is one thing that will help you navigate the ever-changing world of Digital Marketing, a good old-fashioned business book on the topic simply can't be beat. Following are the best of the best...

The Top 20 Digital Marketing Business Books (in alphabetical order):

  1. The Cluetrain Manifesto - Rick Levine, Christopher Locke, Doc Searls & David Weinberger.
  2. Crush It! - Gary Vaynerchuk.
  3. Groundswell - Josh Bernoff & Charlene Li.
  4. Here Comes Everybody - Clay Shirky.
  5. Life After The 30-Second Spot - Joseph Jaffe.
  6. The Long Tail - Chris Anderson.
  7. Made To Stick - Chip & Dan Heath.
  8. The New Community Rules - Tamar Weinberg.
  9. The New Influencers - Paul Gillen.
  10. The New Rules of Marketing & PR - David Meerman Scott.
  11. Purple Cow - Seth Godin.
  12. Tribes - Seth Godin.
  13. Trust Agents - Chris Brogan & Julien Smith.
  14. Waiting For Your Cat To Bark - Bryan & Jeffrey Eisenberg.
  15. Web Analytics 2.0 - Avinash Kaushik.
  16. Web Analytics - An Hour A Day - Avinash Kaushik.
  17. What Would Google Do? Jeff Jarvis.
  18. The Whuffie Factor - Tara Hunt.
  19. Wikinomics - Don Tapscott.
  20. Word of Mouth Marketing - Andy Sernovitz.

What's missing? What's on your list?

By Mitch Joel


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