I was just told that my article for The Power Within Magazine, Motivated, has been published. Motivated - The Power Within Magazine is distributed at all of The Power Within live events, so people attending the Bill Clinton and Lance Armstrong shows in Ottawa, Montreal and Vancouver will be able to check out my feature entitled - The Brand Within.
The Brand Within is all about understanding what makes a brand matter and how, at the end of the day, we're all brands.
Here's a short tease:
"On any given day, we all have several thousand run-ins with all types of advertising messages, from new product announcements to rebate opportunities to customer service challenges. We interact with brands on many levels - more than we even realize. Just try and count the thousands of messages you are exposed to on a daily basis. It is truly overwhelming. The winning brands are the ones that cut through the noise, can build real buzz and provide customers with an incredible experience that lasts forever."
I told you it was just a tease.
The rest of The Brand Within can be picked up at the many Power Within events happening in the coming months.
To see a full listing of dates and speakers, please go here: The Power Within Events.