Six Pixels of Separation - The Blog
February 6, 2004 8:46 PM

The 4 Million (and Much More) Dollar Man

Former GE CEO, Jack Welch, is an innovation genius. We all know that. His last book, Jack, which he reportedly got a $7.1 million advance is a business book reader's must-have (I have, and it's in my "to read" pile). Now comes word that he's unleashing, Winning, through HarperCollins for a paltry $4 million advance (sarcasm raging). The "how-to" manual does not have a firm publishing date, but I'm sure we'll read all about it as the time arrives.

By Mitch Joel

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