Six Pixels of Separation - The Blog
June 17, 200911:00 PM

Summer Reading List - Six Picks To Get You Thinking

Summer is here (ok, based on the weather, it's almost here). As things slow down and people shift into summer vacation mode, there are more than a handful of great business books to devour. Here is my summer reading list (in alphabetical order):

  • Brand New World - How Paupers, Pirates, and Oligarchs are Reshaping Business by Max Lenderman. Lenderman is back with his second business book. His first, Experience The Message, was excellent. I was privy to a galley copy of Brand New World and provided a testimonial for the back cover, but it was so rich that I plan on really diving into it again. Brand New World looks at branding in a globalized world and where the next hot brands might originate from.
  • Ignore Everybody - and 39 Other Keys to Creativity by Hugh MacLeod. MacLeod is best known in online circles as the guy who draws cartoons on the back of business cards and for his Blog, gapingvoid. Ignore Everybody is a peek inside the overly-creative mind of MacLeod, who seems to be on a tireless mission to follow his heart and inspiration... and he's wondering why you aren't doing the same.
  • Rules of Thumb - 52 Truths for Winning at Business Without Losing Your Self by Alan M. Webber. Chris Brogan ranted about this book (here: Rules of Thumb - Video Book Review) at around the same time it wound up on my desk. Webber was the co-founder of Fast Company and also ran Harvard Business Review. The book looks like it is packed solid with insights and info.
  • Trust Agents - Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith. These are two of my favourite people in the world. Both of them are my co-hosts on Media Hacks and have years of experience building community and using online social networks to communicate and share. If someone was going to write a book about the value of trust and building relationships within the online channels, it had to be these guys. Although the book is not available yet, I already pre-ordered three copies (one for me and two for gifts). If you're not building trust online, then what are you doing?
  • Who's Got Your Back - The Breakthrough Program to Build Deep, Trusting Relationships That Create Success by Keith Ferrazzi. Every once in a while I still kick myself for not having written a book like Ferrazzi's first, Never Eat Alone. This is his second book that looks at how to take your networking skills to a higher level by looking at what makes a real relationship count, and how to build a team of people that will not only surround you but who can add value to your life (and business).
  • The Whuffie Factor - Using the Power of Social Networks to Build Your Business by Tara Hunt. Hunt has a very popular Blog titled, HorsePigCow, and has built a big name in the online circles for herself. I've known Tara since long before then (plus, we share the same literary agent) and have been holding off on reading her debut until now. The Whuffie Factor looks at the value and opportunity in building true social capital through the online channels and how that is going to change business going forward.

What business books do you plan on ploughing through over the next few summer months?

By Mitch Joel


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