Six Pixels of Separation - The Blog
December 12, 2006 9:12 PM

Sony PlayStation Goes Fake Blog For PSP - How Does This Happen?

Special thanks to Guillaume for shooting me links regarding a Splog (fake Blog) for Sony. The Blog in question is called, All I Want For Xmas Is A PSP. The domain is registered to a marketing agency called, Zipatoni.

So, instead of doing the whole Firestarter thing, I went a different route and sent the following email to Meredith Goette who is the main contact person off of the Zipatoni website:

"Hi Meredith,

I run a Blog out of Montreal called Twist Image. It's all about marketing, etc... I have read many postings today on how you guys created a fake Blog for Sony - www.alliwantforxmasisapsp.com/blog. I did go and check the registrar on this domain and it was purchased by:

the ZIPATONI co.
Gregory Meyerkord
555 Washington Ave. 3rd Floor
St. Louis, MO 63101
US
Email: greg.meyerkord@zipatoni.com
Domain Name: alliwantforxmasisapsp.com
Created on..............: Tue, Nov 14, 2006

Now, before I go and Blog about this, I would like to know if you would be open to an interview. I am doing my best to Blog with more professionalism and I'd rather not post hearsay, etc...

Are you available for a chat?"

I am curious about a couple of things:

1. Will they grant me an interview?

2. Are they listening and paying attention to Blog postings like this?

3. What their position is and how they plan on defending themselves - both if it is true and, even more importantly, if the accusations are false?

4. What their current code of ethics is in terms of transparency?

Before I pass judgment, let's see how long (and if) Zipatoni or Sony takes to respond.

** Update - within three minutes I got an email back from Meredith saying, "let me get back to you."

In the meantime, here is what the marketing world is saying:

- AdFreak - Sony Gets Ripped For A Bogus PSP Blog.

- Adrants - Sony Takes It Up the Ass For Fake Blog.

- UK Resistance - Sony's Latest Internet Lie Blog Goes Wrong.

- Joystiq - Sony Marketers Are Horrible Liars, Pretend To Run Fansite.

I'm not a PSP customer, but I love my Sony Vaio laptop and I have a soft spot in my heart for the company that brought the Walkman and the wood-paneled Betamax into my life.

By Mitch Joel


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