The next session of The Montreal Business Book Club will be two months in one. The session will be the October and November discussion on Tuesday, November 21st, 2006 where we'll discuss, Small Is The New Big by Seth Godin.
As many of you know, I am a huge fan of Seth Godin and his marketing insights. From Permission Marketing to Purple Cow and his most excellent Blog, Seth is always full of pithy nodes of new marketing brilliance.
Small Is The New Big is an easy read. "The book is a collection of more than 180 riffs that have appeared in Fast Company or on my blog over the last six or seven years. It's designed to spark you and your colleagues into doing what you already knew how to do in the first place," says Godin on his Squidoo lens for the book.
You can learn more about the book here: