Six Pixels of Separation Book Reviews And Media

I seem to remember a post over at http://www.cc-chapman.com/2009/07/21/keeping-it-real-with-mitch-joel/

Guess I better write a better one so you notice it. *laugh*

Done! http://bargainista.blogspot.com/2009/09/why-you-should-buy-six-pixels-of.html.

Reading it currently...review to follow but in the meantime:

http://blog.audioconnell.com/2009/07/27/six-pixels-of-separation-by-mitch-joel/

Keep adding if it's not on the list. Any time one shows up here in the comments, I publish it on the main Blog post.

As anyone who's ever made the drive up U.S. highway 5, it's a long boring 7 hour drive from Los Angeles to the wine country of Northern California (where I happen to live). I burned a copy of "Six Pixels" from Audible, and listening to it was made for one of the most productive trips ever. The book is just great, detailed enough in it's approach to appeal to the more sophisticated user of social media, yet written in a style that didn't scare novices, such as myself, away. My firm has, in the last 3 days, made real progress towards changing the way we think about social media and its value to our business. Bravo, Mitch... "Six Pixels" has shown us the tools we need to drive our business forward.

RE: Jay Peak - $67 for $20. September 10th, 2009..

I am a partner at the agency that helped design/build Jay Peak’s social media platform and strategy, and I have a couple of thoughts. To develop a meaningful, engaging social media program, you need a methodology. You need to know why you’re active in social media, for whom you are active, and how success will be measured/identified.

Jay Peak is (primarily) a ski resort. “Cross promoting� a book about how to use social media to build your business at weblog.jaypeakresort.com is not an approach that we would encourage, nor endorse. Why? Because like-minded individuals cluster, and our social media strategy for Jay did not include the idea of turning it into another soapbox for a discussion about the pros/cons of social media, non-traditional marketing etc. Again, Jay Peak is (primarily) a ski resort. For “Whom� do you think they should be active? And “Why?�

Thanks.

Better late than never : ) Loved the book.

http://www.theclientsideblog.com/archives/digital-marketing/six-pixels-of-separation-book/

Picked up a copy yesterday morning and didn't put it down until I was done. As a retail small business owner, learning how to broaden my reach outside my four walls is vital to my success. This is one of the best reads since Good to Great. I've already recommended it to 50 colleagues in the same franchise, all the senior managers and several friends. I had created a page on Facebook, Relax The Back - Central Phoenix, not long ago and now, thanks to this book, I have an idea of how to better use this tool going forward.