Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see?
My friends: Alistair Croll (BitCurrent, Year One Labs, GigaOM, Human 2.0, Solve For Interesting, the author of Complete Web Monitoring, Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics), Hugh McGuire (PressBooks, LibriVox, iambik and co-author of Book: A Futurist's Manifesto) and I decided that every week the three of us are going to share one link for one another (for a total of six links) that each individual feels the other person "must see".
Check out these six links that we're recommending to one another:
- The Secret Lives of Tumblr Teens - New Republic. "This week, I've got a couple of links on the future of online marketing. First up, Tumblr. This an amazing, long, profound look inside the teens who create the memes and ideas that eventually show up on Facebook and in popular culture. They can't really monetize them, and the platform has idiosyncrasies that are unique, but make no mistake: This is where the future of content marketing is being incubated." (Alistair for Hugh).
- Facebook Fraud - Veritasium. "Facebook has an amazing advertising engine, allowing people to promote their products and ideas with a few simple clicks. But things are seldom so simple, and a bit of research shows there's a lot of questionable behavior just under the surface. In this video, Facebook powerhouse Veritasium does some digging about paid promotion and how Facebook marketing works -- even going so far as to create a page urging you not to like it, to see what happens and who actually supports it. Surprise: they're not customers you want; they may not even exist. Seriously, watch this." (Alistair for Mitch). (note from Mitch: this video is now two years old, and while things may not be perfect, Facebook did respond and has evolved their platform a lot since this was first published).
- I Tried, and Failed, to Find Out Where My Electricity Comes From - How We Get To Next. "Do you know where your electricity comes from? This Brooklyn writer tries to find out." (Hugh for Alistair).
- The New Web Typography - Robin Rendle. "For you font and typography nerds, here is a lovely essay about making information usable and beautiful on the Web." (Hugh for Mitch).
- TED 2016: Forsee (Four C) Future - Re-inventing By @rishad. "I'm lucky on multiple levels. Not only do I get to attend the annual TED conference - which took place the other week in Vancouver - but I also get to sneak off and grab lunch with people like Rishad Tobaccowala. With over three decades of service to the marketing and digital space, many (including me) consider Rishad to be our industry's oracle (he's the Chief Strategist and member of the Directoire+ at Publicis). This is what we both experienced during TED, but it's distilled through Rishad's amazing strategic and analytical brain, with a hint of what it means for business. A critical read." (Mitch for Alistair).
- How A 1990 Hardy Boys Book Presaged The Future Of The Internet - Fast Company. "Talk about a throwback. I had forgotten all about my love of The Hardy Boys mystery book series, when I was growing up. Those books took up multiple shelves in my room, and I would get lost in the stories. Funny enough, I don't remember these specific books, but I'm off to buy them. Granted, I want the original books... the ones with the blue hardcovers. Can't wait to rekindle that passion... and dig deep into these stories." (Mitch for Hugh).
Feel free to share these links and add your picks on Twitter, Facebook, in the comments below or wherever you play.