Six Pixels of Separation - The Blog
July 20, 200910:45 AM

Single-Serving Websites Make A Tweet Look Rich In Content

One simple page with one simple feature. Is this the future of websites?

Do you remember the first time you saw Twitter? You probably laughed and thought to yourself, "this is moronic. Who cares what your cat ate for breakfast or that someone's doorbell doesn't work?" Granted, there are plenty of people who still feel this way about Twitter. In the August 2009 issue of Wired Magazine, there is a small news item titled, How Do I Make A Single-Serving Website? It turns out that Single-serving websites are becoming a very hot trend in the Twitter-world of, "keep it short, relevant and punchy."

Simply put, single-serving websites are stand-alone web pages that accomplish one task" and one task only, and (according to Wired) they are, "popping up all over the Net." 

Some examples include:

  • a site that lets you know if Lost is a rerun this week.
  • a site that is a guide for spelling the word, "definitely" correctly.
  • a site that lets you know if we're currently in daylight savings time (U.S. only).

And, as you can guess, there are many more.

Quirky, strange, geeky and just plain weird? You betcha, but this is always how a new way to communicate looks to those not on the bleeding edge.

Remember how you felt the first time you saw email, instant messenger, a BlackBerry, etc... all of these tools, channels and platforms seemed bizarre and outlandish as you questioned the merit and validity of them (at the time). Just imagine the many self-serving websites you can create to better explain what it is you do and why you do it. Better yet, imagine the countless ways you can empower and pass basic and simple knowledge on to your community.

You may be shaking your head and laughing at the idea (and value) of single-serving websites, but you'll never know the value until you try it yourself. 

Wired Magazine is looking for more single-serving websites and is encouraging the creators of them to post them here: Wired Single-Serving Website Generator.

By Mitch Joel


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