Seth Godin writes great books. I can't think of one that didn't either put a smile on my face or make me reflect on the Marketing work I try to accomplish on a day-to-day basis. With the buzz still going for his latest book, The Dip (which I have, but have not read yet), I just caught wind that he's already finished and ready to go on his next book, Meatball Sundae - Is Your Marketing Out Of Sync?
In true Seth Godin style, he's already got a Squidoo Lens - Meatball Sundae - fully loaded. Check out this description of the book, Meatball Sundae, which is set to hit the streets in time for the holidays (December 20th, 2007):
"A meatball sundae is the unfortunate result of mixing two good ideas.
The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
This book explores the 14 trends that are changing our world and how organizations can either embrace them or be punished by them."
It sounds so good (I know). And, to keep the energy high, Seth plans a regular Blog posting called, Meatball Mondae, where he'll publish thoughts from the book.