The true power of Digital Marketing is not what you can do with an existing campaign online. True power in Digital Marketing comes when, as a Marketer, you can produce something for the environment that you simply cannot do in any other media channel.
As Marketers, can you imagine immersing consumers in your brand like this?
What's my point?
It's easy for a company to look at building a presence in a virtual world like Second Life and get all hot n' bothered with the PR around hanging ones shingle in a virtual world. The truly big win is to give your consumers an engaging brand experience and, after watching the Watch the World(s) machinima video above, it made me realize that sometimes technology enables us to take something so incredibly classic and eternal and give it an completely new life and perspective. The sum of this creates a deeply memorable consumer brand experience, and that's what Marketing is really all about.
(hat tip C.C. Chapman for pointing out this video).