I just got confirmed as a speaker for Search Engine Strategies Toronto 2006. Search Engine Strategies is taking place on April 25-26, 2006 in Toronto at the Metro Toronto Convention Centre.
Here's how the Search Engine Strategies Toronto website describes the conference:
"With millions of Internet users turning to search engines each day to find Web sites, can you afford not to be found by them? Search Engine Strategies is the premier conference series that keeps you informed about search engine marketing and optimization issues. These events teach you the ins-and-outs of search engine marketing from top experts in the field, along with information from the search engines themselves."
A few years back, I spoke at Search Engine Strategies Toronto, so I'm happy to have had an invite back.
I will be presenting at two sessions. Here they are:
Search Marketing in Canada: Roundtable
What special issues do Canadian search marketers face? Is there a Canadian "search marketing community"? How far along are Canadian companies, typically, in SEM strategy? The moderator quizzes the panelists on a range of Canada-specific search marketing topics, including language and vernacular, culture, audience size, search engine and browser defaults, user behavior and demographics, and hot verticals. Bring your questions and comments for the Q&A!
Balancing Paid & Organic Listings
If you get plenty of "free" listings, there's no need to go the paid route, right? Wrong -- what happens if a change in how search engines rank pages leaves you out of the top results? Well, if you buy your way in, there's no need to worry about the free results. Wrong again. Why not gain free traffic if you're relevant? This session explores issues like these and how to get the balance right between free and paid campaigns.
Search Engine Strategies are always good events in terms of information overload and networking opportunities. If you need to get ramped up on the world of search (and who doesn't?), this is the conference to attend.
I hope to see you there.
You can register here: Search Engine Strategies Toronto 2006.
You can view their Blog here: Search Engine Strategies Blog.