Six Pixels of Separation - The Blog
February 14, 2010 9:46 PM

Removing The Noise

Too many people are looking for too many ways to follow too many people and places. Your best bet is to do the opposite...

Did you know that you can have your 140-character tweets from Twitter also cross-posted into your Facebook status, LinkedIn status and now even into your Google Buzz without doing much of anything besides letting each platform know that you would like this happen? And while that may sound convenient for you to ensure that anybody and everybody who is following you can get your information, it should come as no surprise that we're quickly all barrelling towards an information and attention crash.

Even the folks just getting into RSS and Social Media are grappling with where to find the quality information.

If someone wanted to make the next million dollars in the online world, they would create an app or platform that would help people remove the noise, not add to it. But let's be realistic, no technology or filters in the world are better than human beings at aggregating and editing their content.

So, here's the challenge...

Don't add more noise to your life.. start removing the noise. It's not important to follow every Blog, and it's impossible to listen to every Podcast. If you've spent more than five minutes on Twitter, the river of tweets and the speed with which they flow makes every conversation look, feel and last a couple of seconds (at most). Become a better filter. If you're following someone and they're really not adding any value to your life (your growth, development and education), drop them. If you follow a Blog but never get to it because life happens, drop it. If you're a publisher of content (text, audio, video, images, whatever...) think about what you're publishing (noise vs. value).

Following a few of quality will give you the quantity you need.

By Mitch Joel


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