Six Pixels of Separation - The Blog
April 14, 200510:50 AM

Promotional Blogs

Former Montrealer and ClickZ regular, Tessa Weggert, has a great column in today's edition of ClickZ titled, Promotional Blogs On The Rise.

Once again, this article continues to illustrate that if you want to use Blogs for a company or promotional material, the writer better be in "go play" mode. Meaning: they write about this stuff because they love it - regardless of pay or title. If they are paid to do it and are not passionate about it, it will suck and people will see through it.

A great example that Tessa discusses is Peter Jackson, director of Lord of the Rings, and his Vlog for the upcoming remake of King Kong that he's working on.

Jackson is a reliable Vlogger because the fans know that he cares (maybe even more than they do) about the topic. He is truly interested in showing people what is going on.

We're getting down to the guts of it. Marketers have to be honest.

What a concept.

By Mitch Joel

Utilities:


Comments Comments Feed
  • Posted by Kristina Jefries
    Mitch Joel

    It really shows if the writer isn't truly interested in what they are doing. Having someone as well known as Jackson realize the importance of loving what he's doing should be a sign to the rest of us.

    Reply
Add a Comment

Please complete all the fields below, including the spam filter (to prove you're not a robot).

  1. Fill in your email address to have your Gravatar photo included with your comment.
  2. Please type the word pixels here:
TrackBacks

TrackBack URL: http://www.twistimage.com/movabletype/mt-tb.cgi/60