There is power in a great speech.
There is power in the individual thought.
That power only works when you do something important.
It doesn't matter if it's a speech, a Blog posting, an episode of a Podcast, a Twitter tweet, a phone conversation, a presentation to a prospective client, or an act of kindness.
Make it about "them" and not about "you".
The only way to move "them" is to make it about "them".
"This victory alone is not the change we seek – it is only the chance for us to make that change. And that cannot happen if we go back to the way things were. It cannot happen without you."
Involve your audience. Shift the responsibility of power to them. Give them the tools and hope to make a difference.
Make it about them. Empower them.
There is a bookful (and more) of great Marketing, Communication and Presentation insights about tonight. From the power of leadership to the ability to embrace change.
What was your biggest Marketing insight about tonight?
You can read the full speech here (and I strongly recommend it): This victory belongs to you - a speech by the new president of the United States of America, Barack Obama.