If you are wondering what the big deal is about web analytics, you should look no further than iPerceptions. With the intent of "full disclosure," iPerceptions is a client of Twist Image and we have a super close relationship with Howard, but they really do get the web analytics space like no one else. Basically, they help you understand why people do things on your site, not what they are doing.
One Degree - Where Canadian Internet Marketers Professionals Gather - just posted: Five Questions For Howard Firestone, VP Marketing - iPerceptions.
A great read and Howard is someone who does not get enough recognition in this space.