Long before Seth Godin said it, former Black Flag/Spoken Word Master, Henry Rollins said it. Rollins' song, 'I'm A Liar', was a big hit. Something tells me that Seth Godin's new book (out in May), All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World, will be just as honest.
In usual Seth Godin style, he casually launched it this afternoon by announcing his upcoming book in his Blog and linking people to the All Marketers Are Liars Blog which is chock-full of usual Seth Godin goodies - RSS feeds and all.
I have already pre-ordered my copy off of his Blog - how about you?