I've been talking about it for over six months and we're finally live. It's been an interesting (and much needed) transformation.
Let me explain...
I started the Twist Image Blog on the Blogger platform in August of 2003. The intent was simple: I was tired of corporate Websites all saying the same thing. The kind of Websites with words human beings never understand. You know, stuff like "best of breed" or "end-to-end solution." I thought that as a Creative Digital Marketing Agency, Twist Image could do a lot better. I have a passion for words and writing, and figured a Twist Image Blog would be the best way to look at our industry and speak in a more human voice about it. I know this is now par for the Blog course, but this was not the case in 2003.
On July 19th, 2004 I decided that Blogging was something I could connect with. I shed my pay-to-play attitude from my Journalism days (the ole', "why would I write for free when people pay me to do this?") and dove head first into creating content and opening up the discussion on the future of Marketing, Advertising, Communication and Public Relations in our society. Twist Image purchased a server-side Blogging platform and we never looked back. Since then, the world of Blogging and Podcasting has changed and evolved dramatically.
On May 22nd, 2006 we launched the Six Pixels Of Separation Podcast. It was (and still is) just me rambling about the Marketing space as it evolves. That too became a passion, but we kept the Podcast within the Blog until I was sure that it was something I would keep going. After sixty seven episodes and the community (and friends) we've built, there's no doubt that I am dedicated to creating a show every week.
This is where we got stuck.
Was it the Mitch Joel Blog or the Twist Image Blog, and how does Six Pixels Of Separation fit in?
This is how.
When I started Blogging, most Blogs didn't have funky names like Horse, Pig, Cow, One Degree or Pow! Right Between The Eyes! I was becoming more and more known for the saying "six pixels of separation," and it's a term that lends itself well to what Twist Image is all about - helping people connect in a connected world.
So, here it is - Six Pixels Of Separation - The Twist Image Blog and Podcast. It has everything from before and tons of new functionality. Now, you can look at just the Blog or hop over and see only the Podcast episodes. There's tons of ways to share, connect and continue the conversation (which I hope you will do).
It feels good to be home.
I want to thank the whole team at Twist Image for pulling this together. It's often said that writing is best done in isolation. I used to subscribe to that belief too. Through the power of this Blog and the Podcast, I have been able to connect to people all over the world (both in person and online) in ways I could have never imagined possible.
I hope this community continues to grow and these tools enable us all to share and collaborate much more.
So, what I'm really trying to say is...