Why do you always remember the best stuff when you're in the shower? Well, that's what happened this morning, so here goes: during Brent Lowe-Bernie's presentation that I helped out on, it started with two key points about online marketing in Canada. Here they are:
1 - It's big
2 - It works
It may seem obvious, but there are way too many Canadian agencies and companies that are clearly not in the game or even thinking about it. Big mistake. Read my last few posts. More reasons to get involved with IAB Canada and to check out the work of people like ComScore Media Metrix Canada.