Six Pixels of Separation - The Blog
November 21, 2006 2:24 PM

Mobile Marketing Is Going To Be An Eleven Billion Dollar Industry

More from the InfoPresse Mobile Day...

Malik Yacoubi from Mobilito was throwing mobile marketing stats all over his presentation, Au-dela de la voix... des applications qui depasent votre imagination (roughly translated as, Over And Above Voice, Here Are Some Applications That Go Beyond Your Wildest Imagination). The one that I'm going to be paying attention to is that, according to Malik, in five years, we'll be seeing an eleven billion dollar advertising industry on your mobile screen.

How do you feel about that? What if you did ask for (and want) it? Here's the billion dollar question: what type of mobile advertising will be so engaging that people will ask for (and maybe even pay for) it? (Hint: it won't be advertising. It will be content driven applications based on communities).

No need to answer so fast. We were asking that exact same question five years ago (see my last Blog posting, Are We Over Hyping Mobile Marketing... Again?). I still fret that Big Mac coupons on my mobile device is not the answer.

And here's the kicker, you had to see how annoyed people were when someone's phone started to ring... too funny. We're all here to learn about mobile marketing and yet all eyes are firing imaginary spears at the poor slob who forgot to turn their ringer off. Yeah, we're open to mobile marketing.

By Mitch Joel


Comments Comments Feed
  • Posted by David Deskin
    Mitch Joel

    Beyond ringtones and wallpaper, I too am dubious about much of the hyperbole surrounding the glorious future of mobile marketing - at least within the current paradigm. As you point out there are some pretty huge hurdles to clear. Indeed 'push advertising' just won't cut it in the mobile environment. As you say, the only viable conduit is "content driven applications based on communities" - which leads to the next hurdle: usability. Not only is a whole new take on mobile UI and info architecture required (that certainly seems do-able, if currently absent), but so is a whole new physical man/machine interface. In other words, the devices are just too damn small (and only getting smaller) to physically interact with efficiently in a fully convergent, paradigm shifting way. Ya there's talk of cool stuff coming down the pipe like projector eyeware (too geeky) and better voice recognition (no fun in a crowd), but really! Figure all that stuff out and then we can get back to the hyperbole.

    Reply
  • Posted by Sebastien
    Mitch Joel

    Nokia has some good ideas about it. especially in the local search space: augmented reality. See my post yesterday in my blog:

    http://www.praized.com/blog/local/mobile-local-search-through-augmented-reality-a-cool-nokia-protoype/

    Reply
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