Six Pixels of Separation - The Blog
January 31, 2010 8:24 PM

Media Hacks #24 Is Now Live

Episode #188 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. This is also episode #24 of Media Hacks.

As you can well imagine, we deep dive into whether the new Apple iPad is a big mess for Apple or whether or not this new computing device is going to change the game. Amazingly enough, we even have time to discuss the growing popularity of Foursquare and what that platform is going to do to make things that much more local. Julien Smith is on the call, so this episode if not safe for work (you have been warned). Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #188.

By Mitch Joel


Comments Comments Feed
  • Posted by Peter Pallotta
    Mitch Joel

    Hey Mitch,

    I think your friend Julien is F@#$@ off the point :)

    I'm in total agreement with you mitch, as I mentioned before it will change the way you work and communicate with people.

    The comment about seniors was very interesting, in fact I have a sister who is mentally challenged and she can use the iphone to a certain point which is really profound since she could not even grasp one concept when it came to laptops. It will be interesting to see if they can evolve this device to work with people with disabilities since it will remove many barriers currently involved in using a computer.

    In terms of missing features, I'm sure there will be a ton of accessories to buy and add to your ipad and our senses will be utilized even more with this device. Also, you will be able to use it as a phone as I have read. In terms of connections you will be able to use it to connect to a projector as well. It also connects to your computer via usb, just like your iphone.

    With respect to your previous blog, publishing will flourish on this device and will give rise to more people engaging and writing, a new form of publishing can occur thereby even replacing podcasts, its coming via apple.

    This is a revolution not evolution, it might even cut into laptop sales. The number of apps that are coming will blow your mind, project management, databases, office etc.

    It will take some time to get use to the device especially if you're a content creator since we are all use to the mouse.

    Overall, it's a game changer as you said mitch!

    Reply
  • Posted by Josh Braaten
    Mitch Joel

    Hi Mitch,
    I've been listening to Media Hacks (thanks to Chris Penn) for about 6 months now. Also, I just finished reading your book, Six Pixels of Separation. I'm inspired by the success you and your contemporaries. Please keep producing this wonderful content in all the various spaces!

    Reply
  • Posted by Bob LeDrew
    Mitch Joel

    I am going to keep this podcast episode forever if only for the moments when Julien's rant is being drowned out by giggling. Platinum.

    Reply
  • Posted by John Fletcher
    Mitch Joel

    Mitch:

    I just finished reading SIX PIXELS OF SEPARATION. Really exciting reading and I'm looking forward to putting it into action. Can you give me 2-3 examples of car dealers who are doing a great job of SIX PIXEL-style marketing through social media? I want to learn from those who are doing it best.

    Thanks,

    John

    Reply
  • Posted by Jason Redwood
    Mitch Joel

    I was engaged in the content until the swearing started and then I was having a hard time taking this seriously, so I stopped listening to the episode. It is too bad, because I bet I am missing out of some cool content later in the podcast. I wanted to bring this to your attention, not because I am a prude, because I am not. I can swear with the best of them, but this is not the place for that. I wanted to bring this to your attention because, I don't have the time to listen to that type of content, I am not interested in listening to it and if I am, I will subscribe to a comedy podcast etc.

    The other comment I would like to make is this, if I was to recommend this podcast to another person to check out and they happen to listen to this one as the first episode, it does not represent the quality and professionalism that I expect when I come to this space, this engagement area.

    It brings up an interesting point because on a daily basis, I am in a position whereby I am trying to pitch the use of social media and those companies who are not interested in it, who do not understand it and who have given reasons that it is not professional enough. There is a lot of crap out there in the social media landscape and I avoid it, who has the time. When I listen to SPOS by Mitch Joel, I am expecting professionalism, I am expecting this is a safe place to tell these organizations, check out what this guy is saying about social media and how we can apply these same principles to the business. The use of profanity is a dangerous move in my opinion and quite frankly, it puts up a road block that is easily avoidable and really, doesn't add anything to the conversation at all.

    Thank you for being so engaged in the community, I have learned a great deal from you. Looking forward to your next episode.

    Reply
  • Posted by C.C. Chapman
    Mitch Joel

    The comments seem to role in every couple of episodes about the swearing, but what amazes me is that people don't realize that this IS how some people talk.

    I think that this show is the perfect example of social media for any company. What I mean by that is on the web you CAN'T control how someone is going to show passion or hate for a company. They are going to use the words THEY want to use and not the words YOU want them to use.

    Each of us expresses ourselves in a different way. As long as I've known Julien this is how he talks. Yes, he is now a New York Times Bestseller and should this change the way he talks? Hell no!

    Online every person is their own person. Every reaction you get is a true and honest one and companies must realize that this is never going to change. The Internet gives each person a voice because the tools are so easy for anyone to change content.

    I hope Media Hacks never changes and gets bland and censored. We are each who we are and I think that is what makes the show unique. This IS how we talk when we are sitting around over a cup of coffee or off the stage at a conference. If people can't handle an occasional (or lengthy rant) swear word then they really shouldn't be listening to the show and they might as well not get involved in social media because people expressing themselves is the name of the game.

    Reply
  • Posted by Jason Redwood
    Mitch Joel

    CC, look, I have a lot of respect for you and I have no issues with Julien. My point is the swearing reduces the meaning and the context of the experience. And for those companies who still do not get social media, this is just another barrier that some industries will never get around, but it is also a barrier that really does not have to be there. I am extremely passionate about marketing, I live for it.

    Will I still listen, yes, of course. Will this post change anything in the community, no. Do I want the show censored, no of course not. I never mentioned the word bland, boring etc. Did I have to say anything about my reaction, no. I mentioned it, because I believe this is a major issue with the social media community as a whole and that it would be a better place that is taken more seriously without it being so prevalent. The same passion could have come across in other ways, period.

    Do I still think the swearing to that level was too much, yes, absolutely. It is like you said, this platform provides an opportunity to express ourselves and in my humble opinion, I would like to be able to play the podcast when I want and not have to worry if my children are in ear shot, or play it in the office etc etc. without having to turn it down. This is my TRUE AND HONEST REACTION. Signing off.

    Reply
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