Six Pixels of Separation - The Blog
February 7, 200610:11 PM

McGill University Public Relations Program On Blogs

I had a really fun and interesting night. I was asked by a friend, Elizabeth Hirst, who also happens to be in charge of the curriculum at McGill University for their Public Relations program, to speak to her Media Relations class.

It was a good group and all were more than eager to hear my take on Blogs, new media, instant personal publishing and how they can become better communications professional. I was also happy to see that only a handful did not really know what a Blog is, and there were even a few who had started their own Blogs.

I'm still a little disappointed.

I think public relations programs and courses really need to wrap their heads around how people are consuming media. I shudder to think about how many hours these PR students spend on spinning convoluted press releases instead of learning how these new - and more powerful - conversations are taking place.

There's still hope. There were a lot of great comments, questions and enthusiasm from the students. I really want to see the enthusiasm that they exhibit matched by a curriculum and books that will truly give them the arsenal they'll need when they graduate.

By Mitch Joel

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  • Posted by PierreBG
    Mitch Joel

    Come back later on. You'll have me and I'm already trying to push SM ino the program. that will be amazing! All the best,
    PBG

    Reply
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