The panel discussion also shed light into how the French-speaking marketers are dealing with a more unique (distinct?) Quebeccrowd.
More events like this are needed. More traditional agencies need to see and hear what IAB Canada has to say. More marketers need to push their clients and companies to wake up and smell the online potential. In the meantime, Canada needs to catch up on e-commerce adoption. We have a ways to go but baby, we've already come a long way.
Along with several goodies, attendees also got a copy of Interactive to the Max: The 2004 Canadian Tour handbook, a marketer's resource for developing interactive media strategies. Get in touch with IAB Canada for your copy - P.S. - I wrote an article in it on Search Engine Marketing ;)