Marketing Magazine has a very interesting article for public relations and communications professionals in their latest issue. The cover story is entitled, Feeling Blogged Down?, and features Christopher Barger who is pretty much to go-to-guy at IBM corporate communications on Blogs.
I met Barger when we both presented at the Canadian Institute conference - Leveraging Blogs For Corporate Communications. Barger was a strong activist for the medium and sincerely shows how a company with nearly four hundred thousand employees is dealing with this form of instant personal publishing.
You can read the full article here: Marketing Magazine - Feeling Blogged Down?