I just drove from Montreal to New York City. Why are all the stops so brutal? How great would it be to have someone not only map your trip but let you know about some really good food/break stops along the way? There are only so many Egg McMuffins and bad gas station bathrooms one person can withstand. Make the car travel experience cooler. It's not even hard - a couple of signs, delivering on the promise and tons of word-of-mouth.
Why can't anyone (besides Virgin?) make the experience awesome. It's a little work but imagine the rewards!