This is not a post about social media.
This is not a post about social business. This is a post about the social era. It's something that my good friend, Nilofer Merchant, cares about (deeply). The other week she gave a presentation at Google about her latest book, 11 Rules For Creating Value In The Social Era. There are few business strategist like Nilofer. Look no further than her debut book, The New How, or her batch of articles for Harvard Business Review. She is more than worthy of your attention, and this forty five minute presentation demonstrates that her message is one that all of us need to listen to, watch, bring to our business peers and share.