I got an email from Ken Schafer over at One Degree the other day. He wanted to know if Kelly (me) wanted to interview Regis (Joseph Jaffe) for a not-so-regular feature at One Degree called, Five Questions. I figured if Jaffe was up to it, I would be up to it.
Joseph Jaffe was more than happy to comply. Jaffe is author of the uber-killer marketing book, Life After The 30-Second Spot - Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising. Along with the book, Jaffe's Blog, Jaffe Juice, and his Podcast, Across The Sound, are both highly trafficked and recognized as offering some of the best new marketing concepts.
If you want to understand the whole inside joke behind the Regis and Kelly thing, you'll have to listen to my co-host debut on Across The Sound episode #31.
Check out what I asked Jaffe... and his answers over here: Five Questions for New Marketing Maven Joseph Jaffe.