Six Pixels of Separation - The Blog
January 27, 200711:24 PM

It's Twist Image Not Twistimage or TwistImage

I've been noticing that in a lot of Blogs and commentary on Twist Image, there are alternate spellings of the company name that includes: Twistimage and TwistImage. I have no idea where this mutation of Twist Image came from. It's nowhere on the site or Blog. We always make it clear in presentations that it is two separate words.

Any ideas?

The only one that sits well is that our corporate logo does look like one word with the only differentiation being a different color for each word. Could that be the source?

Either way, when I am going through my morning watch list over at Technorati, there are now alerts set up for Twist Image and Twistimage... even if it really is Twist Image. Two words. The way the architects of our language intended it.

It's not a big deal, and certainly not worth a segment on the Inside PR Podcast's Inside Proper English or Grammar Girl's, but it is worthy of a Blog posting in hopes that people will read it and adjust moving forward.

Two sayings spring to mind: "any publicity is good publicity as long as they spell your name right," and "the only bad press is an obituary."

Not sure which one to focus on.

All this coming from a guy who gets called "Joel" almost as frequently as "Mitch" for my first name.

By Mitch Joel

Comments Comments Feed
  • Your name is your name, and you want it spelled or written correctly. Simple as that.

    It burns my butt when my name is written as Brian or Bryon or Byron or Brien or, believe it or not, Brain.

    The name is Bryan -- B-R-Y-A-N. Got it? Good.

    Bryper is OK, too. After all, it's the name of my blog.

  • Posted by Martin Hofmann
    Mitch Joel

    We get the same at High Road (not Highroad). Not to mention that two out of three people spell my last name Hoffman instead of the correct Hofmann. It's not a surprise since my way of spelling is a rarer variation in North America. But I already changed continents, I am not changing my name. Maybe I should blog about it to see if I can get the ratio closer to 50:50... :-)

    You could try putting a non-caps "Twist Image" somewhere prominent on your blog for additional emphasis (for example "About Twist Image" underneath "About Mitch". But I guess you've made your point with the blog post.

    -- Martin

  • Posted by Marc Snyder
    Mitch Joel

    A wise man recently wrote "None of us are in control of our brands anymore" (a couple of posts ago).



  • Posted by Mitch Joel
    Mitch Joel

    Touche Marc... Touche!

  • Posted by Gary Schlee
    Mitch Joel

    You asked the question, and then you answered it. Your logo portrays the name as one word. So, it's understandable why folks might muck it up. With that solved, we can now agonize over whether it should be Twist IM' IJ or Twist IM AWSH'

  • Mitch Joel

    Your name is twistimage ! If your domain name was then your name will be Twist Image. The difference of color in the logo don't change that fact ;-)

  • Posted by Leesa Barnes
    Mitch Joel

    I share your pain. I know how annoying it can be when people mispell your creation. I've commented on this many times on my blog to remind people that my first name ain't L-I-S-A or L-E-S-S-A or L-E-E-Z-A.

  • Posted by Lee Hopkins
    Mitch Joel

    G'day Joel,

    As Eric points out, your domain name is all one word (but if that were the only decider, then why don't people call me "Leehopkins"? But more importantly, perhaps, its because on your podcast you pronounce it "Twistimaarge" not "Twist [slight pause] Image".

    My $0.02,

  • It's also very Web 2.0 to CamelCase words together even if they're not meant to be.

    Be glad they haven't fully Web 2.0-ified you, or you'd be TwistImgr [BETA]

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