Six Pixels of Separation - The Blog
September 23, 2012 4:10 PM

Is Social Media A Farce?

Episode #324 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

When you publish a book called, Social Media Is Bullshit, it is bound to get some attention (and, some dirty looks, I'm sure). B.J. Mendelson (also known as Brandon) doesn't hold any punches in this book. He says that, "we live in a world where it's far easier to make money telling people how to get rich using the Internet than it is to actually get rich using it." Is Brandon wrong? It's not so cut and dry. On one hand, we do live in a world where any one individual can get a whole bunch of followers and suddenly proclaim themselves as some kind of wizard, but - on the other hand - it's hard to imagine that Brandon would have been as attractive to a traditional book publisher if he didn't have close to 800,000 followers on Twitter. Which, in and of itself, is a part of the issues and challenges that we discuss in this episode. Ultimately, the truth may come when Brandon shuts down all of his social media outposts, and can still sell books and create a viable business without them. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #324.

By Mitch Joel

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  • Mitch,

    I think you were far too kind and gentle in calling out the amazing inconsistencies and double standards used in B.J.'s responses to your questions.

    For example to say the Twitter is dominated by comedians and entertainers is pure bunk.

    And of course he's not gonna delete his own social accounts because he doesn't really buy his own "bullshit" to use his language.

    While it was interesting to hear his "purist" language where he "used to like social media," the fact remains that social media is not bullshit. You don't believe and neither does he. He's simply trying to sell books by capitalizing on social media.

    Reply
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