Integrity Marketing: Why Making a Difference Makes a Difference Online
Mitch Joel, Partner, Twist Image
Recently Microsoft's army of lawyers backed down to a 17-year-old youth name Mike Rowe, over his site MikeRoweSoft.com. The Internet community quickly rushed to Mike's support and Microsoft decided to leave the youth alone before too much PR damage was done. The strength of the Internet is this ability to quickly spread good - or bad - press about your company. This session will show why being a good corporate citizen is good for your company's bottom line.
I will also be holding intimate and interactive one-on-one sessions with three key interactive marketers who have done amazing stuff. These sessions are designed to mix the styles of Charlie Rose and Inside The Actor’s Studio vibe (I can only truly aspire to that level of excellence) by providing an interview style discussion to better understand the people, their knowledge and how they’ve done what they’ve done. Stay tuned to official IMC 2004 website for more details. If you are attending, drop me a line – I would love to meet.