I knew it was coming but now it is official. I was perusing the latest issue of Marketing Magazine this evening and saw the full-page ad for the IAB Canada - Interactive Advertising Bureau Of Canada - event Interactive To The Max 2.0.
Here's how IAB Canada describes Interactive To The Max 2.0:
"The Internet stands apart from all other advertising vehicles. More than a communication channel, it facilitates transactions, creates community and has become a must-have tool for success in consumers' personal and professional lives. If you're not yet using this medium to reach your target market, be sure to attend Interactive To The Max 2.0. This two-part Working Knowledge program is scheduled to make its way cross-Canada in October, culminating in the Big Day conference event in Toronto. Focusing specifically on insights relevant to the Canadian marketing and advertising environment."
The roadshow will be coming to Vancouver, Calgary, Winnipeg, Halifax, Montreal, Ottawa and Toronto during the week of October 3rd - 25th. The Big Day event is scheduled for October 26th in Toronto and is described by IAB Canada as:
"Hear from global keynote speakers and see the latest breakthroughs in rich media creative. Plus, attend break-out seminars that go deep on topics including pay-for-performance, behavioral targeting, web analytics, mobile marketing and more."
The Big Day will be followed by the Digital Marketing Awards.
To register for IAB Canada - Interactive To The Max 2.0, email Jennifer Micallef or call her: (416) 764-1580.
I had the pleasure of co-presenting at Interactive To The Max last year in Montreal and, as the Vice-Chair of Quebec for IAB Canada, I am very much looking forward to a more active role at Interactive To The Max 2.0.