Six Pixels of Separation - The Blog
January 8, 2008 7:38 PM

If You Could Only Have Five Marketing Books...

Packing for the next trip to the Space Station? You know how tight those weight restrictions must be. Virgin Galactic has your first-class ticket booked, but you might be a little lonely if the weather is overcast. Thankfully, Richard Branson made the restrictions a little looser than what the folks over at Boing Boing uncovered here: TSA screener: 2-Book Max On Flights, you can take five books with you.

What would your five must-read Marketing books be?

Here are mine (in alphabetical order):

- The Cluetrain Manifesto - The End of Business as Usual by Christopher Locke - Rick Levine - Doc Searls and David Weinberger.

There's no doubt that this still proves to be a seminal piece of Marketing literature. Weinberger's other books rock as well - Everything Is Miscellaneous and Small Pieces Loosely Joined.

- Life After the 30-Second Spot - Energize Your Brand With a Bold Mix of Alternatives to Traditional Advertising by Joseph Jaffe.

Jaffe has his latest book, Join The Conversation, out now as well.

- Purple Cow - Transform Your Business by Being Remarkable by Seth Godin.

Godin's latest, Meatball Sundae, would have made the cut if there was room for six.

- Re-imagine - Business Excellence in a Disruptive Age by Tom Peters.

Not a Marketing book so much as a general business book, but it's chock full of marketing insights.

- Waiting for Your Cat to Bark? - Persuading Customers When They Ignore Marketing by Bryan Eisenberg and Jeffrey Eisenberg.

Because, ultimately, this book describes what Marketing does - it creates a scent that gets consumers to buy.

What's in your space pack?

By Mitch Joel


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