Packing for the next trip to the Space Station? You know how tight those weight restrictions must be. Virgin Galactic has your first-class ticket booked, but you might be a little lonely if the weather is overcast. Thankfully, Richard Branson made the restrictions a little looser than what the folks over at Boing Boing uncovered here: TSA screener: 2-Book Max On Flights, you can take five books with you.
What would your five must-read Marketing books be?
Here are mine (in alphabetical order):
Jaffe has his latest book, Join The Conversation, out now as well.
Godin's latest, Meatball Sundae, would have made the cut if there was room for six.
Not a Marketing book so much as a general business book, but it's chock full of marketing insights.
Because, ultimately, this book describes what Marketing does - it creates a scent that gets consumers to buy.
What's in your space pack?