Six Pixels of Separation - The Blog
May 10, 2013 8:55 PM

If Someone Is Watching, You Will Pedal Faster

We are creatures of evolution. No matter how hard we try to deny it.

Marketing is about understanding the human condition. And, while we have changed so dramatically as people, there are certain evolutionary things that stick with us. When trying to figure out why we do things, there are few people as interesting as Adam Alter. Alter is an assistant professor of marketing and psychology at NYU's Stern School of Business and psychology department. His research focuses on the intersection of behavioral economics, marketing, and the psychology of judgment and decision-making. His first book, Drunk Tank Pink: And Other Unexpected Forces That Shape Our Thoughts, Feelings, and Behaviors, is a fantastic read. We recently recorded an episode of Six Pixels of Separation, but until it gets published (which should be in the next few weeks), you should watch his recently published talk at Google.

Watch Adam Alter and learn about the types of strange and fascinating decisions that humans make...

(like why we pedal a bike faster when other people are watching us).

By Mitch Joel


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