Six Pixels of Separation - The Blog
October 31, 2004 6:49 AM

IAB To The Max

Coming to Montreal this week is the IAB Canada Roadshow, entitled IAB To The Max. The event is being billed as "the interactive event of the year" and was done in partnership with the Internet Advertising Bureau of Canada along with Marketing Magazine.

The Montreal event takes place this Wednesday, November 3rd, 8:30 a.m. at the Paramount Theatre (977 rue Ste. Catherine Street West).

The event will finished by noon, but here are some cool details:

The Keynote Speaker is none other than Geoff Ramsey, CEO and Co-Founder of eMarketer. I've presented at events with Geoff - he's amazing, and his 17 years of advertising experience coupled with his online knowledge makes him "arguably the most respected aggregator of worldwide revenue tracking and trend analysis within the interactive space."

I will also be co-presenting at this event with the President of comScore Media Metrix Canada on "CMOST/XMOS Recent Research/Lessons Learned" - you'll have to come down to find out the exciting news about where interactive marketing is making serious in-roads here in Canada.

You'll also hear from:

Todd Herman who is a "streaming video evangelist." He'll discuss media, advertising, pop culture and the Internet as the entertainment delivery device of the future - and the present. Todd is responsible for the advertising strategy, business to business marketing and cross media performance of MSN Video. He also sits on the board of the International Webcasters Association and is a contributing author to The Streaming Media Bible by Steve Mack.

Plus the panel discussion features:

  • Nicolas Gaudreau, Director of Strategy, Bell.ca
  • Anna Klim, Interactive Marketing Manager, L'Oreal Canada
  • Yves Neron, Vice President and Head of Online Brokerage Division, Disnat
  • Denise Chartrand, VP, Marketing, Air Canada
  • Jean Gaudreau, President, Charabia Interactif Inc.

Tickets are going fast but can be purchased now for just $75 at: www.marketingmag.ca/interactive

By Mitch Joel

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