Six Pixels of Separation - The Blog
April 4, 2010 8:45 PM

How To Fascinate Your Audience With Sally Hogshead

Episode #197 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.

Without question, Sally Hogshead is one of the most fascinating women in Marketing today. Scratch that, Hogshead is one of the most fascinating person in Marketing today. It then makes perfect sense that her latest book is titled, Fascinate, and it explores the seven universal triggers for persuasion and captivation (it also happens to be one of the best business books to have come out this year). But Hogshead is much more than a best-selling business book author and speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. In this episode we discuss her new book and what Marketers need to know to fascinate their audience. Enjoy the conversation...

You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #197.

By Mitch Joel


Comments Comments Feed
  • Posted by Scott Webb
    Mitch Joel

    I really enjoyed this podcast. Your questions were top notch and Sally's enthusiasm is contagious!!

    I'll be looking for her book soon. Thanks

    Reply
  • Mitch Joel

    i flipped through the book in the store when i first saw this posted. i wasn't very sold on it. but after listening to the podcast it's going on my reading list.

    one critique though, the vibe got a little negative around the part where you were talking about how advertising is on the downhill. it all just started to sound a little taunting or at least a tone that had some sort of pent up dislike for that camp.

    Reply
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