Episode #197 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to.
Without question, Sally Hogshead is one of the most fascinating women in Marketing today. Scratch that, Hogshead is one of the most fascinating person in Marketing today. It then makes perfect sense that her latest book is titled, Fascinate, and it explores the seven universal triggers for persuasion and captivation (it also happens to be one of the best business books to have come out this year). But Hogshead is much more than a best-selling business book author and speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. In this episode we discuss her new book and what Marketers need to know to fascinate their audience. Enjoy the conversation...
You can grab the latest episode of Six Pixels of Separation here (or feel free to subscribe via iTunes): Six Pixels of Separation - The Twist Image Podcast #197.